To inspire parents to make sustainable, safe, and confident baby wear choices.
Newborns grow fast. In the first six months of their lives, these little ones gain both weight and length exponentially, often times out-growing their clothes within weeks. By incorporating unique design features, our newborn baby wear grows in width, in body height and in arm and leg length. We combine what would traditionally be three to four different sizes into a single, beautifully crafted piece of baby wear, lasting from newborn to 6 months old - or even longer!
The requirements of caring for a baby change once they're able to hold the weight of their own head. That's why from six months upwards, our baby wear changes in functional design to account for this. All innerwear pieces are designed to grow in overall body height, as well as leg and arm length. Additionally, our fabric is specifically picked for it's softness and elasticity which allows it to stretch to fit those adorable bellies. The perfect blend of functional, minimal and beautiful.
From overalls to cardigans, we offer a selection of clothing that perfectly compliments an outfit. Our gender neutral designs and quality crafstmanship also encourage you to keep our clothes for longer, as it can be worn by your next baby boy or girl! Mix and match with our innerwear - or anything else in your wardrobe - to create fun, minimal outfits that are great for any circumstance, whether on a casual playdate, joining the parents for a day at the office, or a quick grocery run.